This website is primarily a platform to promote my community-oriented organization, The Brand of Ben, LLC.
It’s very important to me to give back to the community. I want to spend my free time making my community a better place! With the knowledge, skill set, and passions that I possess, I have developed a system to help those around me. Check out what I do to make our community a better place, and how you can help, right here.
If you want to know more about me and my website, continue below!
The Rest of the Site
This website, company, and brand are summed up nicely by the site’s tagline: Creating a Personal Brand for the World to See. It’s difficult to express and summarize my values succinctly, but I feel it’s important to do so in order to (1) give the brand an identity, (2) align the internal decision making process, and (3) drive the business strategy. All these factors must contribute in some way to create a coherent and cohesive means of providing value to those it will impact directly: the contributors/sponsors, the local community, and lastly me. The actions and philosophies of the brand also need to account for the larger influence that all actions can have politically, financially, and ecologically.
That being said, these are some of the principles that are important to me, which will drive the positioning of the brand and, hopefully, become evident in everything that comes out of this organization:
- Transparency: There is no end to the problems caused by information asymmetry. I believe that I can create a value proposition that is completely understandable and beneficial to all of the stakeholders: the sponsors, the community, and me.
- Sustainability: What an imprecise term! For example, single-use plastic shopping bags may be a financially sustainable practice for stores and customers, but it is not considered sustainable ecologically. My goal is to narrow any gaps between financial and ecological sustainability, although I recognize priorities must be chosen on a case-by-case basis.
- Innovation: This is more of a mindset than a principle. In order to execute a system based on inclusion of all community members and needs, it requires adaptability and versatility in problem solving. Innovation lies at the heart of being willing and able to personalize solutions for those in need and those who want to help.
- Simplicity: Simple is focused. I hope to achieve clarity, consistency, and quality by maintaining simplicity in goals and processes. By emphasizing simplicity, consumption and waste will be minimized while also reducing complication and clutter. The essential goals of this brand should be apparent in all of its actions: giving back to the community by utilizing my passion and my proficiencies.
About the Name
‘The Brand of Ben, LLC.’ This name isn’t designed to be highly marketable or profitable. It doesn’t have a recognizability that makes it feasible for marketing or for an enterprise. It represents my accountability for what I’m doing. I want my name and face on my company and everything it does because I want to maintain the highest standards.
This site is also a place where I write about my hobbies and interests! I do a lot of write-ups that parallel the interests I’ve incorporated into my community-focused efforts: cooking easy, cheap and healthy; and health and fitness. Check out my full blog, including these entries, by following this link!
I’ve broken down my blog and write-ups into sections to organize them. Check out summaries I’ve written up on recent projects here! I’ve started tracking and writing brief snippets on each of the books I read here. I’m also a big hiker, and I’ve recently started keeping track of my hikes and the resources I use to plan and execute them, which you can read about here. I have the travel bug bad, and not just for hiking. You can see more about my other traveling adventures here.